Winter Garden: 
The Exploration of the Micropop Imagination in Contemporary Japanese Art

Visual Identity

Visual Identity

Since the interest in Japanese pop culture has been growing all over the world, The Japan Foundation has asked Ms. Midori Matsui, an art critic, to curate the exhibition. The subject of this exhibition is the world of “Micropop” as embodied by the generation of young Japanese artists who came onto the scene during the latter half of the 1990s and the first half of the 2000s. “Micropop,” a word coined by Matsui, refers to the unique worldview of artists who rearrange diverse fragments of information and knowledge to give new meanings and uses to things that are outdated and commonplace.

We were commissioned to design the visual identity for the 2015 tour of the Japanese contemporary art event, held at Hong Kong Arts Centre.


Art Direction: Dani Chong@Walkabout Design
Graphic Design: Billy Cheung, Dani Chong
Photography: HKAC, Daedalustudio
Logotype-05
winter_garden_lightbox
IMG_2466
Lobby_sticker
150716_Winter-Garden_ArtLab_Final
11999690_10156013519285114_4055251484786390231_o
IMG_2473
©Daedalustudio. All rights reserved.
©Daedalustudio. All rights reserved.