Key visual & identity design for singer-songwriter Endy Chow’s concert Galactica.
Creative Direction: Goo@Hall1C
Art Direction & Graphic Design: Billy Cheung
Photography & Retouching: Michael Wong
Copywriting: Canaan Fong@Hall1C
Post-production: Jelly Cheng@Hall1C
Courtesy of Hall1C Limited.
It was a strong visual identity which tells the story of the singer-songwriter. The visual elements with creative photography took in place, expressing the journey to the galatic, a reborn of the artist’s ten-year story.
The key visual was bought into different adoptions, to enable the event’s street marketing & promotion materials.