Visual Identity

Key visual & identity design for singer-songwriter Endy Chow’s concert Galactica.

Creative Direction: Goo@Hall1C
Art Direction & Graphic Design: Billy Cheung
Photography & Retouching: Michael Wong
Copywriting: Canaan Fong@Hall1C
Post-production: Jelly Cheng@Hall1C

Courtesy of Hall1C Limited.

It was a strong visual identity which tells the story of the singer-songwriter. The visual elements with creative photography took in place, expressing the journey to the galatic, a reborn of the artist’s ten-year story.

The key visual was bought into different adoptions, to enable the event’s marketing campaign & promotion materials.

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