Love Care Mobilize

Advertising campaign

Action Care International Limited is a Hong Kong registered non-government organization since 2008, serving the homeless, new arrivers, elderly, single parents and low-income families within the community. Love Care Mobilize have always been the centred-theme of Action Care.

We designed the advertising campaign, with touches of the straight-forward visual languages — telling the story with typography, warm gradient and graphics. The gradient colours formed with iconography, building the “Love Care Mobilize” atmosphere.

The lead concept was based on the mission statement of the community organization “Love, Care, Mobilize”. Taken the customized typography, to  comply with the simply visual languages — the “linking heart and mind through love and care” atmosphere.

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