Nurturing Arts Administration Talents

Visual Identity

The visual identity we designed for Hong Kong Arts Development Council, to promote their "Nurturing Arts Administration Talents" programme.

Taking circle as the lead element, we defined the key visual with the process of the element formation, deriving circles from computer-generated geometric patterns. Proposing the open call to talents, ranging from entry level to professionals. The primary colours and typefaces demonstrated the intention of arts administration, in a modern yet classic voice.



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