We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher level perspective, transforming ourselves to be better selves.
The campaign was designed to contain merchandises — embroidered t-shirts, large print t-shirts, luminous t-shirt, tattoo stickers and postcards. Together with the products, in-store decorations were setup to comply with the visual identity.
Amy jaiArt Direction
Love & PeacePrint
Nurturing Arts Administration TalentsVisual Identity
Fovea JewelleryBrand Identity
Galactica—Endy Chow Live in Concert 2017Visual Identity
Endy Chow jaugwokyinBrand Identity
New Year's HopePrint
Love Care MobilizeCampaign
HOCC DSDW CollateralPackaging
Corporate Identity of DaedalustudioCorporate Identity
Corporate Identity of Daedalustudio (2017 Edition)Corporate Identity
Asset–Based Community DevelopmentPublication
bli bla workshopWeb Design