Since the interest in Japanese pop culture has been growing all over the world, The Japan Foundation has asked Ms. Midori Matsui, an art critic, to curate the exhibition. The subject of this exhibition is the world of “Micropop” as embodied by the generation of young Japanese artists who came onto the scene during the latter half of the 1990s and the first half of the 2000s. “Micropop,” a word coined by Matsui, refers to the unique worldview of artists who rearrange diverse fragments of information and knowledge to give new meanings and uses to things that are outdated and commonplace.
We were commissioned to design the visual identity for the 2015 tour of the Japanese contemporary art event, held at Hong Kong Arts Centre.
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